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A global industrial leader decided to completely shut down its production unit in Romania and to dismiss the entire personnel of approximately 100 people.

Aqua offered support to the management team in finding the most suitable outplacement activities to offer the employees, from the very beginning of the negotiation with the unions, in the context of a limited offer of jobs on the local labor market. Aqua consultants were responsible for:

• ensuring an adequate social climate and the production security in order to keep the production flow going under the expected high quality standards until the complete shutdown of the factory
• deployment of career counseling methods and instruments customized to different levels of education and experience of the target population (blue collars and white collars)
• support in overcoming the difficult psychological moment of the collective dismissals and counseling of the laid-off personnel in looking for a new job
• counseling the laid-off personnel in drafting their professional resume, developing a career plan and identifying the most appropriate solutions for professional reorientation

In the years before the crisis, the main challenge that employers had to face was finding the most appropriate candidates under the circumstances of an excessive labor demand and an overrating of the rewards level.

Our client, a European retail leader, planned a new store opening in 8 weeks with 250 openings. Aqua took the challenge and was in charge of:

• creating an event concept that could allow the access of at least 1200 candidates in a very short period of time
• developing a creative media campaign suitable to consolidate the top employer image of our client, while fitting a reasonable budget
• the recruitment and selection of an impressive number of candidates during the “open days”

The obtained results were as follows:

• introducing, for the first time in Romania, outdoor and radio advertising for mass recruitment events and reducing the allocated marketing budget by 40%
• developing a mass recruitment concept and a recruitment and selection kit to be internalized into the client’s future projects
• recruitment and selection for the 250 available jobs for the new store opening and the creation of a database of 100 eligible candidates for the other stores of the network

A leading company in the Romanian design & engineering field, with an experience of more than 6 decades and more than 300 employees, was bought by private investors. The shareholders desired the transformation of the company, with its oversized workforce, old structure and obsolete working methods, into a new, modern and efficient organization.

Our consultants’ intervention consisted in:

• revising the organizational structure according to the international benchmarks in the field
• defining new functions, establishing clear roles and responsibilities, working flows and limits of responsibilities
• creating an integrated internal performance appraisal system and assisting the management in their first evaluation exercise
• job grading and implementation of a new reward system based on performance
• elaborating a new policies and procedures manual for the employees, together with a professional induction process
• assisting the management in creating a new employer brand in order to attract and develop talents

A Romanian customized furniture producer decided to increase its production capacity and made major investments in the newest technology and equipment in Romania. Aqua’s consultants ensured ongoing business consulting for 2½ years and actively participated in the business development of the new production unit by:

• defining the organizational structure and developing the team from 27 to almost 100 employees
• implementing systems, human resources policies and procedures (performance appraisal system, commercial reporting system, policies and procedures manual)
• assisting the managerial team in implementing various projects
• creating functional processes and systems to ensure sustainable business development
• support in implementing the quality systems and ERP
• developing commercial strategies to boost the market visibility of the company’s new brands, leading to a 5× revenue increase in 2 years
• managing the company’s rebranding